Our Mission

 DLR has a mission of Excellence Without Exception, which we believe is achieved when we deliver the COOL Ps.

CULTURE OF RESPECT

We respect all our co-workers, guests, vendors, and other business partners as valuable human beings. We particularly recognize, 

respect, and develop integrity, hard work, leadership, and excellent results.

OPPORTUNITY

We provide unparalleled partnership and compensation opportunities to our people.

OPERATIONS

In all key performance indicators, DLR Drive-Ins are among the top in the SONIC system.

LEADERSHIP

We will provide professional leadership at all levels. By the example of our conduct, results, and innovation,

we consistently "win the right to be heard."  

PEOPLE

We are always fully prepared to support all our personnel needs. At all levels, we are fully self-sufficient

with multiple candidates for any opportunity.  

PROFIT

We will consistently provide our investors with a superior return on investment. We routinely achieve all our goals for not

only profit growth, but sales, compensation, and restaurant development. Cost controls at all levels

are among the top in the SONIC system.